New Chinese Merchandise – Tongrentang Zhima Health Space

新国货系列-同仁堂知嘛健康空间

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知嘛健康-同仁堂超级概念店，是健康饮食+医馆+体检+社交文娱的复合功能体。

首层涵盖了古膳厨房、茶饮坊、烘培区、咖啡区、红酒坊、TRT 产品区等。在为消费者创造沉浸式的购物体验上，知嘛健康为消费者提供包含膳食补充、滋补、保健食品甚至健康科技在内的各种健康商品，打造一站式购物体验。为消费者提供一个舒适的社交场所。倡导品质、 参与感、个性化消费体验等理念，新零售不是颠覆传统零售，本质上依然是顺应消费升级的需求，提升消费者的生活品质。

入门处的艺术装置在传统中医药柜中找到了设计灵感。榫卯结构纵横连接的金属圆管，呈现出传统与现代的质感。空间整体的材质大面积选用木和金属，有温度的老实木与黄铜做旧形成极强的冲突感，传递了品牌变革的痛感和决心。

首层入口前厅，被八米高的红色故宫景泰蓝艺术屏风围合，艺术屏风利用传统工艺体现当代气质。屏风后面为亚洲唯一最大自助售药机，首层 2200 平米的天花上 16800 支药盒装置， 寓意同仁堂健康“集百草香天下，普健康惠众生”的愿景！地面是传统的水磨石工艺，水磨石的工艺和传统中药工艺都是对传统工艺的尊重，同时也是传统与创新的一种尝试！一楼还承载着推动健康食疗的使命。

食：即吃法决定活法。 健康食疗， 知嘛健康基于 “春夏秋冬—24节气” 和根据不同健康体质的诉求， 开发适合不同人群、 不同消费标准的健康需求， 让每一位客户吃的健康。
整体空间的材质大面积用木和金属，有温度的老实木与黄铜做旧以及黑镜钢形成极强的冲突感，其实内在传递了变革的疼指感和决心！

Zhima Health concept store is a multifunctional complex owned by Beijing Tong Ren Tang Health (abbreviated as TRT), which integrates functional divisions for healthy diets, clinic, physical check-up and leisure space.

The first floor consists of different functional areas, such as food therapy kitchen, tea bar, baking kitchen, coffee bar, wine bar and TRT products area, etc. Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers. Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.

Inspired by traditional Chinese medicine storage cabinet, the art installation at the entrance is made of numerous metal tubes connected by mortise-and-tenon joints, which presents a traditional yet modern texture. Wood and metal materials are largely used in the overall space where warm solid wood is in sharp contrast with aged brass, conveying TRT’s nerve and resolve to brand upgrade.

On the first floor, the lobby is enclosed by an eight-meter-high red Chinese cloisonne screen that shows a modern charm in traditional craft. And Asia’s largest automatic medicine vending machine is placed behind the artistic screen. Besides, 16,800 cubes resembling the medicine boxes are arranged orderly on the 2,200-square-meter ceiling, which indicates TRT Health’s vision of “collecting herbs around the world to improve people’s health”.

The traditional terrazzo flooring tiles, as well as traditional Chinese medicine, show the respect for traditional craft and also an attempt at integrating tradition and innovation. Moreover, there is a specific area that aims to introduce healthy diets.

Traditional Chinese Medicine believes that the food you eat decides the way you live. Based on Chinese 24 solar terms and requirements of different types of healthy body constitution, Zhima Health, as a new brand of Tong Ren Tang, has developed healthy diets suitable for different groups and consumption levels to benefit every client.
Wood and metal materials are largely used in the overall space where warm solid wood is in sharp contrast with aged brass and black mirror stainless steel, which intrinsically conveys TRT’s nerve and resolve for brand upgrade.

设计总监：王永
主案设计师：朱晨旭
设计师：谭维
陈设设计师：张桂影

Design director: Wang Yong
Chief designer: Zhu Chenxu
Designer: Tan Wei
Furnishing designer: Zhang Guiying